Given the global rise of entertainment streaming services, it is no surprise that South Africans have followed the trend. However, as with any industry, there are specific challenges faced by local customers when accessing these services. In this article, we explore some of the unique issues faced by South African consumers, and how businesses can overcome these to maximise their reach.
Businesses need to offer payment options that address South Africa’s unique challenges.
In South Africa, streaming services are an attractive option because they are more affordable than satellite TV and offer more variety than local cable TV. However, streaming is a challenge for those who don't have the means to pay for fibre or uncapped WiFi. For customers in rural or low-income areas, this can be especially problematic as they often rely on prepaid data packages.
By partnering with 1Voucher, businesses can cater for cash customers and capture South Africa’s full market.
Payment for streaming services have traditionally been contract-based with monthly bank debit orders, but this model often doesn’t suit cash customers or those with an unstable income. Many cash customers simply don’t have access to bank accounts or credit cards, making it difficult for them to use streaming services. Fortunately, 1Voucher is a simple solution to this problem.
Here’s a quick breakdown of 1Voucher and how it works:
1Voucher is a pre-paid voucher which can be used to pay for goods and services or top up accounts (online or offline).
The customer buys a 1Voucher for an amount (https://www.1voucher.co.za/where-to-buy) and receives a digital or physical voucher (for the same amount) with a 16-digit PIN on it. They can then use their PIN number to:
1. Pay for goods or services and top up accounts with any of 1Voucher’s online partners.
2. Pay for goods in-store with 1Voucher’s physical retail store partners.
3. Top up their 1ForYou app or Flash app mobile wallet balance.
Interested in expanding your reach by giving customers more payment options? If you’d like to join our partner network, get in touch, today: marketing@1Voucher.co.za